Vintage THE LARSENS Family of Magicians 4" MATCHBOOK Magic Castle MILT LARSEN

Description

Vintage
THE LARSENS
"A Family of Magicians"
Giant Promotional Matchbook
Features Rabbit in a Top Hat graphic
Front Strike
4" x 3.5" (8" long when open)
Very Good+ Vintage Condition - Unstruck, all matches present, some crackling at the crease across the top.  I will be putting other giant matchbooks up for auction, please check back.
This is a very scarce promotional matchbook for the family of Milt Larsen, the founder of The Magic Castle.
From Wikipedia:
Larsen and his brother,
Bill Larsen Jr.
, were both in television and grew up in a family of magicians. Their father, William W. Larsen Sr., was a performing magician and Los Angeles defense attorney. Their mother, Geraldine, was an early TV pioneer children's entertainer known as The Magic Lady. In 1936, Larsen's parents began publishing
Genii, the Conjurors Magazine
, which is still in publication. In 1999,
Magic
magazine selected the Larsen Family as one of the 100 most influential magicians in the 20th century.
Full Text of Cover:
THE LARSENS
A Family of Magicians
presenting
The Cultural Background of Magic
*
Management
Mae Norton
143 1/2 South Beverly Drive
Beverly Hills CA